Schema can enhance your search results with rich snippets like star ratings, product prices, or FAQs. These visual elements make your results stand out and attract more clicks. For example, adding FAQ schema to a page ensures your answers appear directly in search results. Focusing on these elements can significantly boost page load speed and deliver a better user experience. By storing elements like images and scripts on a user’s device, caching eliminates the need to reload these files during future visits.
We can turn your existing content into web pages that rank by updating formatting, changing page titles, adding title tags, and ensuring all photos have image alt text. You can use our tool to instantly check for keyword consistency, title tags, image alt tags and all the other on-page SEO factors mentioned in this article. According to the Moz search ranking factors survey, title tags, also known as heading tags, are listed as the second most important ranking factor. You can get readers to click on your results by creating meta descriptions that are descriptive and that contain your target keywords and/or variations thereof.
In other words, say goodbye to random letters and numbers, and say hello to URLs that make sense. Internal links act as a roadmap of your website — they create a web of related pages that your readers, and more importantly, search engines, can follow. Backlinks are one of the most important ranking factors (more on this later). The goal of on-page SEO is to optimize a page’s content, formatting, and design to rank highly within the SERPs. Most people rely on search results to find businesses to purchase from or content to consume.
Since Google started to show favicons in the mobile SERPs, they have become an element that may influence the CTR. Write a unique description for all your main pages, homepage, posts and categories. Is this text easy to read for you without leaning toward the screen? On the other hand, a product page in an online store doesn’t require thousands of words. The user is looking for the most important information about the product in a simple, scannable form.
Create unique and highly relevant content
This will find pages on your site that mention your target keyword, which may be good places to add internal links. SEO Anomaly It should also cover the topic in full to tell searchers everything they want to know. This can help it rank for more keywords and bring more traffic as a result, too.
ON-PAGE SEO & STRATEGY FOR NEW PAGES
- Add to this incoming links from pages with related, co-occurring phrases and you’ve given your page powerful contextual signals.
- You can also use my free FAQ schema generator to create the code.
- There are various on-page SEO ranking factors, some of which are still unknown to the public.
- The issue is that while search engines can read and understand text, they are not yet able to read what is contained in an image or video.
And the better Google understands your page, the more likely it will be to rank your content for relevant search terms. It’s good to review your on-page SEO strategy often, so you can ensure you’re keeping your strategy agile. With Google’s algorithm continually evolving, it’s important to keep your SEO strategy fresh, so you can improve your rankings. In addition, you should regularly add new pages of content to your site so that search engines will see that you’re hard at work for your customers.
Why is On-Page SEO Important?
Keyword stuffing negatively impacts your site and hurts your ranking, so only use keywords where they fit and flow naturally. On the other hand, a keyword like “chocolate cake recipe” is clearer. You know someone’s looking for a chocolate cake recipe — the search intent is evident.
Unlike paid advertising, this traffic is sustainable and grows when you maintain optimization efforts. So it’s not all about structured data (aka schema markup), identifying crawl errors or optimizing content alone – these seemingly trivial elements are also worth your time and effort. I’ve said it once before and I’ll say it again – sometimes the simplest and smallest of tweaks can help make the difference in your site’s SEO performance. A website that ranks well, not only has great content, but each page will have a well-crafted title tag, headings, meta tags and URLs. With this On Page SEO checklist, you’ll be ensuring that each of the on page elements of your site are SEO friendly and optimized for Google.
With the increasing prevalence of mobile internet usage, mobile friendliness is a crucial factor in both search engine rankings and user experience. For any case with linking, the anchor text should be specific to the page you’re linking to and contain the keyword it’s targeting. Aligning content with user search intent ensures that the content meets the needs of the audience at various stages of their decision-making process.
This new system dynamically generates search results titles based on a number of on-page factors. The H2 tag is useful for dividing long pieces of text into smaller subsections. This makes the H2 tag useful because it contributes towards creating a good on-page user experience. So instead of only using one specific keyword in your content, you can make use of or add keywords that are similar. One thing you really want to avoid doing is “keyword stuffing” – the process of stuffing a page with the same keyword in an attempt to manipulate a website’s search rankings.